Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
A Winning DRTV Campaign for Little Passports
Little Passports launches their first television commercial created and produced by Script to Screen and its campaign is a big hit!
“The Consumer Is Not A Moron…” | George Fettig & DRTV
Read the advice and reflections from retiring Shark|Ninja CMO, George Fettig gleaned from three decades in the Direct Response industry.
DRTV & INFOMERCIAL FAQs – PART 2
DRTV Infomercial FAQs part 2. What is my “risk” capital for a DRTV campaign? How much money will I need for media? Do I need a celebrity to be successful? and more…
DRTV & INFOMERCIAL FAQ’s – PART 1
DRTV Infomercial FAQs part 1. What is DRTV? What are the benefits of a DRTV infomercial? Who watches infomercials? and more…
How to Launch a New Product into a Crowded Space – Part 2
Read about how Shark Ninja entered into the already crowded marketplace for coffee brewers and immediately grabbed market share by using the Long-Form commercial hosted by Sofia Vergara and created and produced by Script to Screen.
How to Launch a New Product Into a Crowded Space- Part 1
When considering DRTV you should consider these insights. Read about Gibson Innovations’ launch of a Long-Form commercial created and produced by Script to Screen.