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DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Interview with Christine Hunsicker, CEO of Gwynnie Bee – Build E-commerce Through the Power of Television
Watch the interview by Barbara Kerry of Christine Hunsicker, the founder and CEO of Gwynnie Bee. Gwynnie Bee is an online subscription service for women’s clothing.
Why Long-Form DRTV Advertising Works So Well
Here are 5 reasons why Long-Form media works so well. More than $1 Billion in Long-Form media is purchased each year because Long-Form works!
Case Study: Clearing the Clutter for a New Product Launch
Mosquito repellents largely use DEET, a not so pleasant smelling, but effective, chemical. Kite Shield is a new DEET-Free product that is as effective and is a much better smelling product than those that use DEET. Script to Screen created and produced this Short-Form commercial.
Script To Screen Takes Home Two Moxie Awards
Script to Screen earned two of its industry’s most prestigious awards for its infomercials for the Joe Cross Juicer and the Shark Rocket Powerhead Vaccum.
Perfect Formula Shines in New TV Campaign by Script to Screen and M2 Marketing and Management Services -2
Perfect Formula was created to make beautiful luxury nails at home. Tough and long lasting, Perfect Formula is also good for your nails. It earned a QVC Customer Choice Beauty Award as Best Nail Care Brand.
Gwynnie Bee Dresses for TV Success
“When you’re trying to grow and scale a business, you start to realize the number of eyeballs and ubiquity of message TV can deliver,” said Hunsicker. Script to Screen created and produced this enormously successful Long-Form commercial for Gwynnie Bee.