Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
News | Case Studies | Interviews | Insider Interviews | Newsletters
DTC Marketing – How Important are Microsites…Very
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
DTC Marketing – Multi-Channel Attribution
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
The Game Has Changed- VSL’s
Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).
DTC Marketing – The Game Has Changed
Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing.
How to navigate the many social and digital platforms for maximum results to increase your R.O.I.
The game has definitely changed!
ROI’s Razor: How To Win In Performance Marketing
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days.
With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle.