Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
What Can You Do in 5 Minutes on TV?
With more and more availability of 5 minute Mid-Form inventory, Script to Screen is advising its clients to seriously consider this television format.
3 Ways You Can Use Authenticity to Motivate
What are three ways you can use authenticity to motivate? Number one is you must have genuine enthusiasm and belief in the value of your product or service.
Direct Response Driven Social Media
Advertising on social media platforms is different than on television. We capture content for the development of ROI driven social when we create and produce commercials for our clients.
5 Things You must Embrace to Turn Lookers into Buyers
Ken Kerry gives you 5 things you must do to turn viewers into buyers in this 11 minute video.
Bank On The Boomers by Barbara Kerry
The largest segment of the audience for Long-Form commercial campaigns is the Boomers. They generally watch more television and have more discretionary income.
A Case for Gwynnie Bee
One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...