Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Sheryl Crow’s Interview by Ken Kerry
Today on Script to Screens Interview series, Sheryl and I talked about her early days in the music business, her love of music, and why she wants to share that feeling with families all over the world.
Ken Kerry Interviews Mindy Hines, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig
I sat down with Mindy Hines from Spotted, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig, to talk about building a direct-to-consumer business for a brand.
Ken Kerry Interviews Steve Yde of Wahl
Today on Script to Screens interview series, I'm with Steve Yde, Chief Marketing Officer, for the iconic hair clipper and beard trimmer company Wahl.
Janet Comenos of Spotted, Interview by Ken Kerry
See our interview with the CEO of Spotted and learn how big brands make smart data-driven decisions on choosing celebrities to represent their brands.
How Performance Marketing Can Create New Channels and New Customers
Get 5 Key Takeaways on How Performance Marketing Can Elevate Your Brand and Scale Your Business.
Infomercial King Tells a Story
Infomercial King Tells a Story Marketing: Director explains what works in ads By Peter J. Brennan Ken Kerry isn’t your typical Hollywood director. The co-founder of infomercial maker Script to Screen LLC can direct a story as short as a few seconds or as long as 30...