Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
Script to Screen Increases Business and Builds Branding for Nugenix
Natural Testosterone Booster for Men Over 40 Gets Big Boost from Leading Performance-Driven Marketing Agency LOS ANGELES (PRWEB) SEPTEMBER 16, 2019 Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services,...
Performance Marketing: The Key to D2C Success
A performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. While many big, legacy brands tend to stick with traditional advertising, other newer...
Ken Kerry Interviews Mary Harden, Former CMO of TTI
Ken interviews Mary Harden, former CMO of TTI, who has been a marketing executive over 25 years with companies such as Toyota, Red Bull, Ford, TTI (Oreck, Dirt Devil and Hoover) to name a few.
They discuss how the biggest brands are going Direct to Consumer.
Script to Screen Registers Big Success with Mid-Form TV Spot for Les Mills
Leading Marketing Agency's Campaign for On-Demand Workout Brand Scores Highly LOS ANGELES (PRWEB) JULY 17, 2019 Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Minerals, Shark...
Direct marketing agency Script to Screen announces the release of a new campaign, airing nationally, for E-Health.
The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the...