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DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
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The New Era Infomercial
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
OTT PLUS TV CAN BE A MAGICAL RECIPE
The Technology Headlines In 2020, consumers’ attention will only continue to be more and more fragmented throughout their day and via multiple devices. With this reality comes an opportunity. It is always advantageous to view changes as opportunities. Those who were...
Pilates Pro Chair Launches with Creative from Script to Screen
Pilates Pro Chair Launches with Creative from Script to Screen LOS ANGELES (PRWEB) JANUARY 29, 2020 Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Escentuals, SharkNinja, Gwynnie...
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
Top 5 Trends in DTC Reply
Trends in business are constantly changing. That goes double for the Direct-to-Consumer business, especially as of late. While there are elements that stay tried and true dating back to the origins of capitalism, other pieces are constantly in motion, changing...
Ken Kerry Interviews Blair Taylor, CEO, Taylor Talent Services
Ken and Blair discuss the in’s and out’s of choosing the right celebrity/talent to market/launch your Direct to Consumer brand.