Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Why 90% of Ad Copy Fails Webinar with Dr. Greg Cynaumon
This webinar featuring an interview with Dr. Greg Cynaumon, the CEO of Adcology, aired in June 2020. If you would like to get updates on new Script to Screen webinars, please subscribe to our mailing list. Marketing is an interesting field in that it is all about...
How Marketers Are Adapting to the COVID-19 Crisis
Like every other industry, marketing has been forced to adapt under the strain of the COVID-19 crisis. In ways big and small, the pandemic and accompanying global economic downturn have changed how marketers create content, communicate with clients, and achieve marketing goals.
How to Make an Infomercial Featuring Keurig
Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot more detailed than most sources. In many ways, the...
Barbara L. Kerry of Script To Screen: “Peaks and valleys are inevitable no matter how successful you are”
Thrive Global Peaks and valleys are inevitable no matter how successful you are. The economy and changes in technology are out of our control. Our primary medium for many years was television. When the social and digital age exploded our business took a big downturn...
Industry Leaders to Hold Webinar to Support Businesses By Sharing Case Study Tied to the Success of Marketing Blink Home Security
LOS ANGELES (PRWEB) APRIL 21, 2020 Script to Screen Co-Founder Ken Kerry, along with panelists from Havas Edge, Digital Target Marketing, and Blink will hold a webinar on using a Direct to Consumer, multi-channel advertising strategy to increase business revenue,...
Blink Case Study Presentation for the Inspired Home Show 2020
Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.