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Script to Screen

Posts by Script to Screen:

Is Your TV Advertising Working? How Do You Know?

Is Your TV Advertising Working? How Do You Know?

You put all that time, effort and money into crafting your TV advertising message. You put it out there. And… you cross your fingers. Maybe business gets better. Maybe not. Do you credit—or blame—your TV advertising? How can you know? Truth is…you can’t. But what if...
Testimonials: a DR essential.

Testimonials: a DR essential.

Fact: The popular consumer review site, Yelp, gets 120 million unique visitors every month! Why? Because people like to hear other people’s experiences before trying something themselves. That’s no secret; “testimonials” have been the heart and soul of direct response...
“WHY” LONG FORM DRTV? THE BUSINESS CASE

“WHY” LONG FORM DRTV? THE BUSINESS CASE

With the continued upswing in the economy, savvy marketers are looking for proven new strategies that can dramatically increase sales, revenues and profits while building their brands. Enter the Long Form DRTV show. Why did brands invest an estimated $1-billion in...
Nescafe’s new DRTV campaign featuring Mario Lopez

Nescafe’s new DRTV campaign featuring Mario Lopez

Want to watch some inspiring DRTV creative getting some remarkable success? This is the new “Infotainment” campaign produced for The DuMont Project and their client, Nescafe’s Dolce Gusto brand — which awarded Script to Screen the responsibility of strategic...

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