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3 Ways You Can Use Authenticity to Motivate

3 Ways You Can Use Authenticity to Motivate

What are three ways you can use authenticity to motivate? Number one is you must have genuine enthusiasm and belief in the value of your product or service. Now listen, if you truly believe in your ability and your value of your product or your service to your...
Direct Response Driven Social Media

Direct Response Driven Social Media

Social media and direct response usually aren’t put together, and you have to be careful of that. It’s called social media for a reason. It’s because it’s social. You share it, it has engagement, and direct response and social media is a little bit different, so it’s...
How to Avoid Disruptions to Your Business

How to Avoid Disruptions to Your Business

The Direct-To-Consumer strategy lifestyle is a busy one. Frequently, we’re not in the studio to do our Facebook Live shows, because we’re on-set filming a show for one of our many clients. But just because we are away from the home base doesn’t mean that we are going...
A Case for Gwynnie Bee

A Case for Gwynnie Bee

One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online women’s...

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