The Media Efficiency Ratio, or MER, is the number that is a snapshot of an infomercial's overall success or failure…
A semi-dedicated call center is a telemarketing company whose inbound call center employees generally take calls for fewer campaigns and…
A two-step offer is a marketing tactic also called a lead generator. It is a tool that can be used…
Testimonials are one of the strongest marketing tools your company can deploy. Incorporate testimonials, into your marketing.
Script to Screen has launched several spots of varied lengths for Cleva’s new Kenmore Intuition, an upright vacuum with a…
If you have watched television in the past few years, you probably know the name Nugenix. If your TV is…