DTC Marketing – Multi-Channel AttributionDTC Marketing – Multi-Channel Attribution

DTC Marketing – Multi-Channel Attribution

1 year ago

This month's newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.

The Game Has Changed- VSL’sThe Game Has Changed- VSL’s

The Game Has Changed- VSL’s

2 years ago

Are you looking to test your product in a new market but don't want to invest in a larger television…

DTC Marketing – The Game Has ChangedDTC Marketing – The Game Has Changed

DTC Marketing – The Game Has Changed

2 years ago

Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing. How to navigate the many social…

ROI’s Razor: How To Win In Performance MarketingROI’s Razor: How To Win In Performance Marketing

ROI’s Razor: How To Win In Performance Marketing

2 years ago

Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints,…

DTC Marketing – What’s IN and OUT for 2023DTC Marketing – What’s IN and OUT for 2023

DTC Marketing – What’s IN and OUT for 2023

2 years ago

Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into…

Video by Design: Not All Channels Are AlikeVideo by Design: Not All Channels Are Alike

Video by Design: Not All Channels Are Alike

2 years ago

Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each…

Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2

Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2

2 years ago

Video is still King! As we approach the end of the year, it's important for businesses to think about how…

Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2

Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2

2 years ago

Video is King! As we approach the end of the year, it's important for businesses to think about how they…

But Wait, There’s More…Direct Talk With Script to Screen’s DRTV MavenBut Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven

But Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven

2 years ago

Script to Screen's Barbara Kerry talks to Media Post about...

Creative Matters!Creative Matters!

Creative Matters!

2 years ago

Watch this short video to learn invaluable insights into creative content. Do you need specific creatives for specific platforms?