- Client: Tria Beauty
- Product: Tria Laser Hair Removal
- Price Point: $500
- Objectives: To introduce the Tria Laser Hair Removal System to the market, to work as an independent profit center and to drive retail sales
In 2010, Tria Beauty enlisted Script to Screen and M2 to produce and manage an infomercial campaign to introduce their Laser Hair Removal System to the marketplace.
The goals were to develop an independent profit center, provide an educational platform to create sell-in and pull-through demand within retailers such as Bloomingdales, Nordstroms, Neiman Marcus and QVC.
The result, according to CEO Kevin Appelbaum, “The Tria infomercial is the most successful marketing and advertising tool in the company’s history.”
- Independent profit center
- Most successful advertising tool in company history
- No. 15 on the IMS Top 100
